Top 5 Social Networking Apps in Kenya: Q3 2024 Performance

During the third quarter of 2024, the top five social networking apps in Kenya experienced various trends in downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides an overview of these trends, highlighting the performance of each app on a unified platform.

Facebook from Meta Platforms, Inc. showed a steady increase in weekly revenue, peaking at about $1.8K in early September. Weekly downloads experienced a peak of 247K in late July, followed by a gradual decline, ending the quarter at around 112K. Meanwhile, weekly active users consistently grew, reaching nearly 14.9M by the end of September.

Telegram Messenger from Telegram FZ-LLC saw a notable increase in weekly revenue, reaching approximately $2.2K in late September. Downloads varied throughout the quarter, peaking at 120K in mid-September. The app maintained a stable base of active users, with a slight increase from 2.3M to around 2.5M by the end of the quarter.

Tango - Live Stream, Go Live by TangoMe, Inc. experienced fluctuations in revenue, culminating in a peak of about $2.5K at the end of September. Downloads declined over the quarter, starting at 11K and ending at about 5.4K. Active users showed a mild fluctuation, closing the quarter with approximately 72K.

Numero: Travel eSIM & Numbers from Smarteletec S.L. maintained a steady revenue stream, averaging around $1K weekly. Downloads decreased slightly over the quarter, starting at 2.1K and finishing at 2K. Active users remained relatively stable, fluctuating around the 8K mark.

Luxy - Selective Dating App by Luxy Inc. showed a decrease in revenue early in the quarter, with a minor recovery to $363 by the end of September. Downloads remained low, peaking at 311 in early September. Active users saw a modest increase mid-quarter, ending with around 2.1K.

For more detailed insights and data, visit Sensor Tower.